PRODUCT MANAGEMENT • CREATIVE STRATEGY • DESIGN LEADERSHIP

I employ user-centric design and storytelling to bring customers joy.

VIEW CASE STUDIES
Welcome to the intersection of creativity and strategic thinking.
I specialize in marrying fanciful and functional to create empathetic, user-centric products.

Click on the images below to learn more about each project and the roles I played bringing them to life.
White and blue word type logo for Swatchphoria. The A in the 'Swatch' portion of Swatchphoria is a color chip in the style of Adobe Illustrator's spot color, where the top right corner is cut at an angle. The color in the swatch is a bright pink. This portion of the logo word type is white. The 'Phoria' portion of the logo is a teal blue, where the O is designed in the fashion of the icon of the color picker, having a dot in the middle and four cross hairs marking north, east, south, and west. A small gray outline, about one half the thickness of the O surrounds the exterior of the O, breaking at each cross hair. Below the word mark is a hairline gray line with the text "Easy swatch maker and color management plugin for Adobe Illustrator" beneath it. The entire logo and tagline lockup are on top of a black background.

SWATCHPHORIA

Development of an App that Eliminates a Time Consuming Process for Production Artists
A sleek, modern white loveseat sits on top of a wooden floor in front of a white wall. Above the couch is the logo for HangArounds, which is fashioned to look like a layout of the actual product. The logo is a word mark which is in front of six circles, each a different size and color, and some overlapping each other.
HANGAROUNDS
Development of Customizable Round Canvas Wall Decor Prints ​​​​​​​
Photo of the Captain Mickey Mouse balloon in the Macy's Thanksgiving Day Parade. Mickey is riding atop a brown cartoon anchor, with his feet on the bottom of the traditionally-shaped anchor and his left hand holding the anchor and his right hand saluting. Mickey is wearing his traditional yellow shoes and red shorts with buttons. He has a red and white striped shirt and a blue sailor jacket with white trim and four gold buttons, two on each side of the jacket. He is also wearing a captain's hat with a blue bill and a white top. Yellow buttons hold a red cord across the front of the hat where the bill and the top of the hat meet. The front of the hat has a blue ship's wheel printed on the front.
CAPTAIN MICKEY PARADE BALLOON AND PLUSH
Development of a Captain Mickey Balloon & Accompanying Plush Toy for the Macy's Thanksgiving Day Parade
Word mark logo and image of the Edge Desk. The desk and the logo appear to be in a room, near the corner with shadows of the desk and the chair in front on the left side of the image, indicating two windows on the wall which is out of scene on the right of the desk. On top of the desk is a computer and some books and other items above on shelving within the desk's modular slots.

THE EDGE DESK

Business Case for the Development of a Desk for Small Spaces
Disney's Quasimodo character pin. The character is nesting a blue bird in his hands, both looking at each other. This is a two-layer pin, where the character layer is sitting on top of the bottom layer which is fashioned to look like a stained glass window, where the stained glass sections are filled with individual colors of yellow, green, blue, and orange translucent fills, mimicking an actual stained glass window. The pin sits atop a burnt orange background of three different values, light, medium, and dark arranged to have a swoosh-like feel from left to right..
INNOVATING COLLECTIBLE PINS
Growing Disney's Collectible Pin Category 10x in Five Years
Three dry erase markers with their caps off with three ink cartridge refills matching the colors of the pens: black, blue, and red. All lying at a 30 degree angle atop a white background with red marker ink lines drawn from the bottom right corner and fanning-out to the top and left sides of the image.
REFILLABLE DRY ERASE MARKERS
Design, Development, and Production of Refillable Dry Erase Markers that Help Reduce Plastic Waste
Four male garments, two zip-up hoodies, a zip-up fleece, and a pullover. All items have a futuristic Animate theme based on the ZN Animation Studios logo.

SELECTED WORKS

A Collection of Owned-Brand and Client-Based Product Development, Concepts, and Designs
Illustration of Mickey Mouse, Minnie Mouse, Goofy, Donald, and Pluto on the Toy Story Midway Mania ride. The scene is frenetic with the characters sit inside two different ride vehicles, as if the vehicles are moving, while the characters play a ring toss game. Colorful rings are flying through the air in the air in the foreground, as if coming from Mickey's shooter cannon. Across the top of the image is a string of old fashioned, multi-colored holiday lights, strung across in two swaths as if tacked up in the middle. In the background is a game scene from the ride depicting a farm scene with a flat graphic of a cartoon pig with a 100 point prize circle in which to aim your a cannon. The pig sits in front of a large cartoon barn.

CREATIVE DIRECTION AND PROJECT MANAGEMENT 

Design Refreshes for Walt Disney Parks and Resorts Consumable Packaging
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